Tse Sui Luen Jewellery (International) Limited ("TSL | 謝瑞麟" or "the Group") is one of the largest jewellers in Asia, that is principally engaged in jewellery design, manufacturing, trading, retailing and wholesaling. TSL | 謝瑞麟 was founded by Mr. Tse Sui Luen - a legend in the Hong Kong jewellery industry - in the 1960's. The Group was then incorporated in 1971 and listed on the Hong Kong Stock Exchange in 1987. With the headquarters established in Hong Kong, TSL | 謝瑞麟 currently operates over 400 jewellery boutiques spanning over 110 cities in Asia besides Hong Kong, including but not limited to Beijing, Shanghai, Chengdu, Guangzhou, Shenzhen, Macau and Kuala Lumpur.

With the brand positioning of "Trendsetting Craftsmanship", TSL | 謝瑞麟 understands that exquisite craftsmanship and attention to details are the hallmarks of high-quality products, and is committed to offering timelessly fashionable jewellery by taking an innovative approach in product design. In the pursuit of excellent craftsmanship, after three years of intense development, careful engineering and unwavering perseverance, TSL | 謝瑞麟 has created the world-exclusive 100-facet Estrella Diamond which displays an enticing pattern of nine perfectly symmetrical "Hearts" and a solitary "Blossom" visible on the crown. In addition, TSL | 謝瑞麟's diamond Snoopy creation "The Ever-Shining Star" - a masterpiece set with over ten thousand pieces of diamonds and color stones totaling 207 carats has set the Guinness World Records of the "Most Expensive Snoopy Memorabilia" in 2009.

TSL | 謝瑞麟 has been awarded more than 60 jewellery design awards over the years, including winning the world's famous Gold Virtuosi contest - known as the Oscar for gold jewellery - in Vicenza of Italy in 2002. It has also been granted several recognitions in the Hong Kong Jewellery Design Competitions by Hong Kong Trade Development Council in recent years.

The Group collaborates with many international designers. In 2012, for example, the Group worked with renowned international fashion designer VIVIENNE TAM, to perfectly intergrate fashion and jewellery originating from the same design concept. The Vivienne Tam for TSL Fine Jewellery Collection was launched in New York Fashion Week in September 2012, displaying the fashionable jewellery on an international platform.

It also possesses deep-rooted customer service culture, where the whole staff force is strongly influenced to serve customers wholeheartedly with excellence. The Group's deeply-embedded service culture has received extensive market recognition, winning nearly 50 service awards since 2000.

As a wedding jewellery expert, in addition to offering a complete wedding jewellery series, the Group has trained over 40 certified Wedding Ambassadors, who can provide newlyweds-to-be with comprehensive wedding information from proposal to wedding planning. What's more, the Group transformed a few stores, including one of its flagship stores, into a wedding concept jewellery store with a Bridal Fitting Corner.

TSL | 謝瑞麟 strives to fulfill its corporate social responsibility. Other than its "Your Little · Their Mickle" campaign to support UNICEF HK and UNICEF's Water and Sanitation Programme in rural areas of China, it also set up the TSL | 謝瑞麟 Foundation. With an objective to support the sustainable development of the tradition jewellery craftsmanship and promote creativity, the foundation is poised to ensure cultural heritage since 2013. In its debut programme, the TSL | 謝瑞麟 Foundation collaborated with the School of Modern Languages and Cultures of The University of Hong Kong in creating a creative management programme. The programme used TSL | 謝瑞麟 as the key case study to form the backbone of its course structure and aimed at nurturing future talents for the luxury industry by inspiring them to apply creativity in the business arena.

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