Tse Sui Luen Jewellery (International) Limited ("TSL | 謝瑞麟" or "the Group") is one of the largest jewellers in Asia, that is principally engaged in jewellery design, manufacturing, trading, retailing and wholesaling. TSL | 謝瑞麟 was founded by Mr. Tse Sui Luen, a legend in the Hong Kong jewellery industry, in 1960. The Group was then incorporated in 1971 and listed on the Hong Kong Stock Exchange in 1987. With the headquarters established in Hong Kong, TSL | 謝瑞麟 currently operates over 300 jewellery boutiques spanning over 110 cities in Asia besides Hong Kong, including but not limited to Beijing, Shanghai, Chengdu, Guangzhou, Shenzhen, Macau and Kuala Lumpur.

With the brand positioning of "Trendsetting Craftsmanship", TSL | 謝瑞麟 understands that exquisite craftsmanship and attention to details are the hallmarks of high-quality products, and is committed to offering timelessly fashionable jewellery by taking an innovative approach in product design. In the pursuit of excellent craftsmanship, after three years of intense development, careful engineering and unwavering perseverance, TSL | 謝瑞麟 has created the world-exclusive 100-facet Estrella Diamond which displays an enticing pattern of 9 perfectly symmetrical "Hearts" and a solitary "Blossom" visible on the crown. In addition, TSL | 謝瑞麟's diamond Snoopy creation "The Ever-Shining Star" - a masterpiece set with over ten thousand pieces of diamonds and color stones totaling 207 carats has set the Guinness World Records of the "Most Expensive Snoopy Memorabilia" in 2009.

TSL | 謝瑞麟 has been awarded over 60 jewellery design awards over the years. In 2012, the Group has made a collaboration with renowned international fashion designer VIVIENNE TAM, perfectly integrating fashion and jewellery originating from the same design concept. The Vivienne Tam for TSL Fine Jewellery Collection was launched in New York Fashion Week in September 2012, displaying the fashionable jewellery on an international platform.

It also possesses deep-rooted customer service culture, where the whole staff force is strongly influenced to serve customers wholeheartedly with excellence. The Group's deeply-embedded service culture has received extensive market recognition, its showroom has won the "2013 Outstanding QTS Merchant-Gold Award" and "Outstanding QTS Merchant Merit Award" and its staff have also won the "2013 Outstanding QTS Merchant Service Staff Award" all awarded by the Hong Kong Tourism Board. As an expert in wedding jewellery, in addition to offering a complete wedding jewellery series, the Group has enhanced its staff training by providing the latest wedding related information. Acting as "wedding ambassadors", its staff provide newlyweds-to-be with comprehensive wedding information from proposal to wedding planning.

TSL | 謝瑞麟 strives to fulfill its corporate social responsibility. The Group has established the TSL | 謝瑞麟 Foundation in 2013 to preserve and promote the cultural heritage of the jewellery industry through fostering local talents in the industry and innovation in design and excellence in craftsmanship. In its debut programme, the TSL | 謝瑞麟 Foundation collaborates with the School of Modern Languages and Cultures of The University of Hong Kong in creating a creative management programme. The programme uses TSL | 謝瑞麟 as the key case study to form the backbone of its course structure and aims at nurturing future talents for the luxury industry by inspiring them to apply creativity in the business arena.

Back to top